Because you practically BEGGED for it, Vivid Creative Sydney are adding one final event to their 2011 program; Building the Brand: Australian Icons will feature three of the country’s most renowned names across music, gaming and entertainment including Alberts (home of AC/DC), Sandra Bender from STVDIO/World Movies, and Team Bondi, the developers of international phenomenon ‘LA Noire’, each talking you through what it takes to turn a brand into a cultural icon. Registration for free tickets to Building the Brand: Australian Icons opens 9am Friday 27 May.

In further Creative Sydney news, STVDIO has been chosen as the festival’s official broadcast partner for 2011. STVDIO will be interviewing many key participants in the program as part of their coverage.

In case you were among those to miss out on the booked-out Vivid Creative Sydney sessions, Viocorp have teamed up with the program to let you stream the sessions live on Saturday June 4 at www.creativesydney.com.au.

And Vivid have also unveiled some line-up additions to the Sydney Opera House and MCA program, including France’s Superbien, English filmmaker Joe Lawlor, and Sabine Heindl, who is project managing the Australian ‘Music Matters’ initiative. For the full list of lineup additions, head to www.creativesydney.com.au.

Vivid Creative Sydney is a key part of Vivid Sydney, a festival of light, music and ideas running from 27 May – 13 June including the Broken Stone Records Showcase event, proudly presented by Pagesdigital.