The series Mad Men, has become a cultural phenomenon since 2007, we’re all counting down the hours until the it’s fourth series premiers this week! Taking over from Gossip Girl in leading television’s style stakes, Joan Harris, Betty Draper and their scotch swilling cohorts have influenced everyone this season from Miuccia Prada and Marc Jacobs at Louis Vuitton to the high street. For those whom have been living under a rock, the show follows the lives of New York advertising executives in the early 1960s, with their complicated affairs, smokey arguments and a martini or three.

Louis Vuitton’s collection was entitled “And God Created Woman…” and Prada’s cat’s eye glasses, beehives and hour glass silhouettes, neat fur trims, floral prints, and full skirts made us want to get “Drapered”. Paired with their men in sharp suits with thin lapels and tapered trousers and a slim tie, we are all yearning for Madison Avenue chic circa 1960. A number of products and advertising campaigns have spawned from the show, which is enjoying unprecedented success.

One of the main draw cards, is it’s incredible, historically accurate costumes, by designer Janie Bryant. Spending months sourcing vintage nylons, and looking at everything and everyone from “The Apartment” to Grace Kelly and Ann Margaret to cultural movements at the time like the Mods, which enter the show’s vernacular for the first time this series, she has now even launched her own Mad Men inspired collection with American company QVC. Although Blair Waldorf may have had her time in the sun, snatching Carrie Bradshaw’s corsage as the girl we all want to look like, I’m sure she would die for some of the pieces in Betty Draper’s wardrobe!

Grace Joel