So here is the new Stella McCartney campaign, just released yesterday. We think AW1112 was one of her best collections in a long time, so were expecting an extraordinary campaign. Shot by power duo Mert & Marcus, the campaign took place in a country estate in England.  Natalia Vodianova is a long term Stella girl, featuring in pretty much every campaign for as long as we can remember. She is the quintessential Stella customer of course and sums up the demographic quite well. Womanly, children, amazing looking and not short of a penny. In true Stella style the shots are very simplistic, letting the clothes speak for themselves we suppose. Maybe we were just expecting something a little more creative this time around.