Every Jac+Jack campaign is like a breath of fresh air, especially when Julia Nobis is involved. Lucky for us, Julia normally is involved and Spring 2012 is no different. This time however, the Jac+Jack team headed to New York to shoot with renowned photographer David Armstrong in his incredible four storey brownstone in Brooklyn. The ramshackle home was the perfect backdrop for the lo-fi campaign, with artworks and books lining the light-flooded walls.
Nobis is joined by Lowell Tautchin in a series of shots inspired by Armstrong’s previous works. The end result is a string of intimate moments, artfully captured and showcasing his profound sensibility for working with natural light. It’s not an easy skill to master, many photographers will attest to that! Trevor Stones provided the creative direction on one of our favourite Jac+Jack campaigns to date.
The Jac+Jack Spring 2012 collection lands in stores from July 1.