In a digital age where everyone keeps proclaiming that print is dead, a few select groups are taking a different tact and going from digital to print outlets. Style.com was the first big player to make the shift, much to the dismay of some industry players. But in an industry as fast paced as ours, it pays to have a permanent keep sake in the form of a printed magazine. In an aesthetic world such as ours, anything that will look good on the coffee table is a plus, too.
The Style.com magazine appears to have been a massive success, a new issue slated to come out within the next few weeks. Up next is luxury e-tailer Net-A-Porter who has just announced that they will be publishing a “major fashion magazine within the next 12 months or so.” Well this is exciting news indeed.
With access to the most desirable clothes fashion has to offer, NAP have a huge advantage over other similar printed publications. Every piece seen in the magazine will be available to buy online, immediately increasing NAP’s revenue. We are sure they will sell ad space, much as you would see in the pages of Vogue and Harper’s Bazaar. In fact, NAP recently hired forber Bazaar Editor, Lucy Yeomans.
We can imagine it will be like the ASOS namesake magazine, except more high end. Deluxe.