We doubt there is anyone in the world who doesn’t like Alexa Chung. Her self-deprecating humour won us over years ago and it doesn’t hurt that she is as cute as a button. Her effortless style has gathered her legions of fans, meaning that affiliating your brand with her = sales. Superga, Madewell and Vero Moda have already been smart enough to tap that, and as we revealed in June, Maje is the next to jump into camp Alexa.
We have showed you the first two images, and now another two have been released. The Glen Luchford lensed images were shot in the Porte des Lilas metro station, proving that Chung is every bit as much the French gamine as It Brit. We are currently lusting over the panelled knit – all we need is a well-placed birdcage to complete the Maje look.