Jerico Mandybur • 17 October 2012

In case you’ve been living under a rock, let us remind you; everyone’s favourite avant garde Belgian fashion house, Maison Martin Margiela is collaborating with everyone’s favourite high-street retailer, H&M. Now there’s an entire lookbook to prove it! Suspense was running high across the internet recently, with the leaking of some of the collab’s campaign images. So does the lookbook deliver? The short answer is — derh! A classic stroll down minimalist street (with a matching minimalist price point), the collection favours Margiela’s stripped down colour palette and deconstructed, structural and oft-oversized pieces. Splashes of iridescendence, bleached denim and camel shine through both the womens and menswear lines, and we wager the glove-covered handbags and purses will be flying off the racks. In summation, damn you Northern Hemisphere!