Your average girl probably wouldn’t be wise to spend her monthly salary on one of Lanvin’s stunning creations but, if she’s lucky, she might just be able to star in the fashion house’s ad campaign. For AW2012, designer Alber Elbaz has looked to the woman on the street, rather than the runway, to populate the new campaign for the luxury label.
With an age range spanning eighteen to eighty, the latest from Lanvin is certainly an unconventional affair. Shot by Steven Meisel, the campaign itself is as eclectic as its stars, featuring a homespun and decidedly un-haute assortment of shaggy dogs, discarded high-heels and cranky old women. Fashionista has revealed that the grumpy granny in question is in fact the startlingly beautiful eighty-two year old Jacqueline ‘Taja’ Murdock. Dressed in a severe forest green peplum dress, she certainly makes sense of the new vogue for more mature models. Who needs sixteen year old Russians when you’ve got eyebrows and cheekbones like that?
In an interview with WWD, Alber Elbaz explained his creative purpose. “I was interested to bring these clothes back to the street somehow, and seeing how they look on different ages, different sizes.” Judging by the result, it’s safe to say that as long as it’s Lanvin, you’re going to cut a pretty fine figure regardless.