David James Young • 4 August 2012

The first-ever collaborative album for GOOD Music is set for a September release. 

It’s Kanye’s world, people – we’re just living in it. In 2010, the Chicago rapper released his fifth album, My Beautiful Dark Twisted Fantasy, to huge success and some of the greatest reviews of his career. He followed it up barely a year later with the game-changing collaboration with his self-described “big brother,” Jay-Z, on the Watch the Throne album. This year, he headlined the Big Day Out, played ‘Niggas in Paris’ twelve times in Paris and has just announced a collaborative album under the moniker of his label, G.O.O.D. Music. Will it ever stop?

For those of you unaware, G.O.O.D. (Getting Out Our Dreams) Music is the Def Jam branch-off founded by Yeezy himself to release his debut album, The College Dropout. Since then, G.O.O.D. has been the home to a myriad of notable rnb and hip-hop acts, including Mr. Hudson, Pusha T, John Legend and Common. Now, the label is looking to show exactly what it’s worth with the release of Cruel Summer, an album set to feature the best and brightest from the collective. Two singles from the album have already dropped – ‘Mercy,’ back in April featuring Kanye with Big Sean, Pusha T and 2 Chains; as well as Yeezy and Pusha’s team-up on ‘New God Flow’ in June. Now, Kanye has tweeted some godlike album art, the title and the official release date. And who said he was just useful for tweets about his fish tank?

Cruel Summer drops on September 4th, distributed in Australia on Mercury Records.

In the meantime, why not take a look at the decidedly trippy video for ‘Mercy’ below.