Jack White has launched an attack on Guinness Book Of World Records, saying he and former White Stripes bandmate Meg White have been denied a record that is rightfully theirs… and Guinness have fired straight back.
White was recently interviewed by astronaut Buzz (“second’s right after first”) Aldrin, for Interview Magazine. In the chat, White levelled some kinda bizarre allegations at Guinness World Records, claiming that the White Stripes had been denied a record for ‘shortest concert ever’ for a one-note 2007 ‘concert’ in Canada.
White called it “a very elitist organization,” saying “there’s nothing scientific about what they do. They just have an office full of people who decide what is a record and what isn’t… most of the records in there are just whatever they want them to be. So with something like the shortest concert of all time, they didn’t think whatever we did was interesting enough to make it a record. I don’t know why they get to decide that.”
Guinness, however, have fired back, speaking to NME about their decision.
“The White Stripes were in fact recognized in the 2009 edition of the Guinness World Records book for the shortest music concert ever when, on July 16 2007, they played just one note at St John’s in Newfoundland, Canada,” they said.
Guinness claim they received many similar applications after this, and due to the difficulty in measuring the “shortest” concert, they were forced to discontinue this record – in addition to many other similar records.
“The nature of competing to make something the ‘shortest’ by its very nature trivialises the activity being carried out, and Guinness World Records has been forced to reject many claims of this kind. As such, we have been forced to cease listing records for the shortest song, shortest poem and indeed the shortest concert.”
In a tongue-in-cheek closing, however, Guinness encouraged Jack White to apply for other records: “Many of us at Guinness World Records are enormous admirers of Mr White’s oeuvre, and we would be extremely pleased if he were to attempt any of the 40,000 records that are currently active on our database… In order to apply, all he needs to do is head to Guinnessworldrecords.com, fill in a short application and grab his own slice of record-breaking glory.”
Oh you crazy Guinness guys.
Watch White Stripes’ “concert” below.