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INTRODUCING: PURITY RING

INTRODUCING: PURITY RING

Canada’s Purity Ring are true exponents of the ‘treat ‘em mean, keep ‘em keen’ school of musical thought.

Together for almost two years, they’ve released just three tracks online (and just recently, a fourth – see below) and set the blog community abuzz with their stunning electronic pop. Taking big cues from cult Swedish outfit The Knife, druggy and hazy beats and synths lay the foundation for twinkling melodies and the soaring, upbeat pop lyrics of Megan James.

It’s an odd combination, think Burial-style dark dubstep beats at times, intertwined with Chairlift-esque melody and some occasional autotone vocals, but it is its incongruity that makes it such an alluring listen. Titling their sound ‘future pop,’ check out ‘Belispeak’ (below) to see what we mean.

They’ve just announced details of their debut album, ‘Shrines,’ which is to be released in July. Click here to hear new track ‘Obedear.’

See more in the latest issue of Groupie.

 

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