In the lead up to London Fashion Week, there was a palpable tension that, as always, rose like a hum above the inner city din and sidewalk bustle. If you stood still for a moment, and listened very hard, you would sometimes hear a rushed whisper. A girl, a name – a collection like nothing you’d ever seen before. Following Fashion East, that little whisper roared to life in a cacophonous crescendo, and now there is only one name being spoken loudly, boldly from the lips of Londoners and their eager international audience. Holly Fulton.

“Fashion East has meant everything to me. Without the push of doing it, I may never have taken the plunge to show my own line. Lulu [Kennedy] and the team there are incredibly supportive and I feel very lucky to know I could ask them about anything I needed help with without feeling stupid. I even had to call Lulu to ask how to open a door once but she still didn’t make me feel like an idiot!”

Door opening skills aside, Fulton has lived a seemingly charmed sartorial existence since graduating from Central Saint Martins in 2007. With two seasons of LFW Fashion East shows already under her belt, she has also won the title of Young Designer of the Year Award at the Scottish Fashion Awards earlier this year.

Her signature bold colours, architectural shapes and geometric prints set Fulton aside from what sometimes can be a largely sombre fashion crowd. “I do design selfishly as I design what I would like to wear and what I believe in – I feel that is the only way I can genuinely endorse my collections. Why should other people believe in them and want to wear them if I don’t? I love strong geometry in pattern and strong colour to support this – the two go hand in hand for me.”