We’re guessing that, if it came down to a choice between saturated fat and fashion, flamboyant Milan local Anna Dello Russo would immediately go for the latter option. Turns out that the remaining inhabitants of the Italian fashion capital, however, aren’t so sartorially inclined. The city’s Galleria Vittorio Emanuele II, a haven for exxy threads in the form of flagship designer boutiques such as Louis Vuitton and Gucci, has also been a less-than-logical home for US grease purveyor McDonald’s. For twenty years, Mickey D’s has been offering fashionistas the tricky choice between french fries or fitting into a size 34, but the dilemma is no more. The restaurant has been made to say a bitter goodbye, and in place of Quarter Pounders, Milanese will be proffered Prada. In a statement, fashion business consultant Salvo Spagna has said, “For stores like Prada or Gucci, to have a McDonald’s across from them probably didn’t play well into the prestige of the gallery.” Quite.
While it’s concerning that the lingering fragrance of Chicken McNuggets will permeate all of the couture, what’s more worrying is that McDonald’s is reportedly planning to sue the City of Milan to the tune of €24 million to make up for lost revenue. Perhaps the financial situation of the eatery wouldn’t be in such dire straits if they hadn’t given out thousands of free hamburgers as a parting pressie to Milanese restaurants devastated to see them go. While Prada’s move will undoubtedly be far more friendly to Milan’s cholesterol levels, we wonder if Miuccia will ever regret kicking out the fast food kings. After all, even the world’s chicest have a taste for cheeseburgers.