Lucinda Rose Constable • 17 July 2012

Erin Wasson has just been revealed as the star of One Teaspoon’s very first campaign. Shot in LA, in and around Venice Beach, these are the kind of shots where you can just see the chemistry between model, clothes and photographer. Not that Wasson could ever take a bad photo. Local photographer Ben Sullivan has made a name for himself perfecting this great lo-fi style with international clients like Insight, Levi’s, Onitsuka Tiger and more. He was the perfect choice for One Teaspoon’s first major outing, especially in the magical city of Los Angeles.

One Teaspoon’s Jamie Blakey chose Wasson for obvious reasons – her laid back amazingness would be hard to compete with. Wasson said of the collaboration, “My obsession with One Teaspoon started when I discovered a pair of denim shorts while I was in Australia. Shooting with Jamie in LA was like spending an afternoon with a girlfriend. The vibe was great and there was an immediate connection with the brand. The whole experience has made me a fan for life.”

The Love Cats collection seen here combines a rebellious rock’n’roll attitude with One Teaspoon’s signature vintage vibe. Metallic leathers, suede, lace and embellishments are effortlessly layered, all working to present a quintessential One Teaspoon collection.

Love Cats will be in store July 2012. Head to the One Teaspoon website for more details.