If globally minded luxury label Maiyet isn’t yet on your radar, it’s about time for you to learn about it. Founded by South African human rights campaigner Paul van Zyl, social entrepreneur Daniel Lubetzky and former president of Band Of Outsiders Kristy Caylor, the brand’s moral code is as unconventional as its creators. Creating apparel and objects of beauty by utilising the artisanal skills from remote and poverty stricken communities, Maiyet aims to boost the profile of largely ignored international craftsmen. Traditional, handmade and of premium quality, the result is superbly crafted, special and soulful.
For AW2012, Daria Werbowy continues her comeback in a safari themed film filmed in Kenya’s Chyulu Hills. Soundtracked by the sultry tones of Feist and shot by the evocative lens of Cass Bird, the video showcases the burnished landscape, hazy sun and unique wildlife of the African nation.
The short perfectly captures the organic construction of Maiyet’s collection, with Daria’s natural beauty shining through the astounding scenery.