Catherine McNeil has just been revealed as the new face of Cue, which was a little surprising to us. McNeil has really dropped off the modelling scene of late, her only appearance being in the Seafolly summer 2012 campaign. Cue are always known for tapping into great Aussie model talent, usually in the earlier stages of their careers – our favourite being the Bambi Northwood-Blythe campaign almost two years ago. The Derek Henderson lensed shots are a lot softer than what we are used to from Cue, hinting that the brand might be foraying into other areas. What was once seen as a purely work-wear label, Cue has definitely become a lot more fashion forward over the past few years. Print was also once regarded quite ‘risky’ for the High St, and now look at it – a print bonanza!
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Images via fashiongonerogue