Lillian McKnight • 3 July 2012

It’s official. Having tapped Julia Nobis for the label’s AW 2011 campaign, and now handpicking Melbourne model Sophie Hirschfelder to front AW 2012, Balenciaga has a thing for us Aussie girls.

Known fondly on her native shores as Hirschy, this new turn is certainly a resoundingly promising coup for the 5’6 Hirschfelder. Shot by Steven Meisel alongside a cast of other newly minted models, Julier Bugge and Juliet Ingleby, the resulting campaign is a study in contrasts— Balenciaga’s heavily structured silhouettes and biting palette against the desolate undulation of sand dunes.

Naturally, the label’s creative director Nicolas Ghesquière isn’t the first to have recognised Hirschy’s striking charms. After having appeared on the cover of pages 082, we liked her so much we brought her back for pages 083! Evidently, too much of a good (and gorgeous) thing is never enough.

pages 082, pages 083

Having launched Balenciaga menswear eight years ago, Ghesquière has finally given the line its premier campaign this season. Fronted by Hungarian model Marton Dorfler, it gives the distinct impression of a bad 1980s music video, only with more credible fashion choices.

So, ladies and gentlemen, which do you prefer— Hirschy’s star turn or the majestic ginger beauty of the male campaign? Let us know in the comment section below.