Fashion Video


Lillian McKnight • 25 October 2012

They’ve all sported eclectically coloured locks and they’re all certified It-girls, but what else do Azealia Banks, Charlotte Free and Ellie Goulding have in common? For the coming Christmas season, online mega retailer ASOS has handpicked the three It-girls to front its #BestNightEver campaign. The new leading ladies, all unique style setters in their own right, will each take part in tailored ASOS initiatives to best showcase their individual brands of awesome.

Marshmallow-haired model Charlotte Free will present Charlotte Free TV, a cooler-than-your-average-infomercial that will see the blushing babe showcase ASOS’ Chrissy offerings. With the ability to shop directly from the video, it’s a surefire way to inject your wardrobe with a little bit of that punk-gone-pretty Free fashion. For those with a credit overdraft, all product will also be up for grabs if you manage to guess Charlotte’s stocking-fillers. Our suggestion? A couple of litres of pink hair dye.

Potty-mouthed party girl Azealia Banks will exclusively launch new single Fierce on ASOS as an audible Chrissy gift, with a music video that sees her bedecked in the brand. To keep us in the festive spirit, the rapper will also be pinning away on a Pinterest board giving ASOS shoppers and risqué  rap lovers a glimpse of her seasonal shenanigans.

Angel-voiced English rose Ellie Goulding completes the illustrious ASOS trio, curating an exclusive party playlist in her role as Music Muse.

Charlotte, Azealia and Ellie will collectively share their style tips, with a Fashion Bingo game being launched so that ASOS fans (i.e. every girl ever) can score that most delightful of festive treats, an ASOS promotional code! We think that would make for a very merry Christmas indeed.