Last week it was announced on pages that fashion favourite Anna Dello Russo was working on a new perfume and today on her blog she has revealed the image for the ad campaign.

Entitled BEYOND, the vanilla and almond fragrance comes in a golden slipper shaped bottle, typically unpredictable, just like this much loved fashion editor.

“Ronnie Newhouse (art director) defined me as insider reality fashion star and then I thought now is the time to do a perfume!” Why not? With every Hollywood star jumping on the perfume bandwagon, this week Jennifer Aniston’s eponymous scent and topless campaign hit the stores, and Katy Perry announced a new fruity fragrance in a cat shaped bottle called PURR, someone like Anna does much more to inspire and capture the imagination. The golden slipper will surely be at the top of many a Christmas list come December!

Grace Joel