• 16 February 2011

adidas Originals‘ new denim range is sure to turn heads, especially with these racy new campaign images. The collection’s name may reference adidas Originals’ iconic colour tone, but the amazing fits will leave you feeling anything but blue.

For adidas Originals’ first in-house denim collection, two mens and two womens styles will be on offer. For the lads, there’s a classic relaxed fit (CONDUCTOR) and a modern “slim carrot fit” (REKORD). For the ladies, there’s a skinnie fit (CUPIE) and a boyfriend cut (WINNETA).

Of course, all of the denim is designed to sit perfectly on your favourite pair of adidas sneakers, which means you can don denim and keep sneakin’ ’till your hearts content.

The adidas Originals Blue collection drops into stores this week.