Lillian McKnight • 12 July 2012

A.P.C., arbiters of that very particular breed of Parisian je ne sais quoi, don’t typically do girly. The French label, established in 1988, is the font of the type of fashion dearly loved by the type of tousled haired tomboy who subscribes to the “I just picked this up off the floor of my bedroom yet still look unimaginably hip” school of style. Their immaculately clean stable of easy-to-wear, classically tailored pieces are never, however, typically feminine. This is, of course, part of the label’s easygoing charm. Sometimes, you want the reliable cling of a good pair of jeans and a crisp white shirt. On the other hand, there are some days when only a good bit of unadulterated girlishness will do. Enter Vanessa Seward.

The former creative director of Azzaro has teamed up with A.P.C. on a fifteen piece capsule collection, injecting the label with a pure femininity it has not offered in the past. A result of Seward’s friendship with A.P.C. creative directer Judith Touitou, the range is typically geared towards “chic city girl”. While the usual offerings of A.P.C. could be considered staple streetwear, however, this new offering is distinctly special.

A chicly conceived mélange of 70s inspired cuts, tailored to the tidy proportions favoured by A.P.C., is realised in a selection of rich gold lamé, kooky-but-cool primary coloured prints, silk mousseline and a luxuriant brocade. It’s elegant and a bit tongue-in-cheek. In the words of Touitou, “They can all be worn in a cool way, like a lamé blouse with vintage APC jeans. This gives a kind of relaxed elegance, which is our common ground.” Having helmed a high luxury label in the past, Seward seems to have expertly merged a sense of haute and street sensibility that It-girls will likely lap up eagerly. Like a pair of well worn raw  A.P.C. jeans, this new collaboration is a perfect fit.